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For instance, in the spring-summer of 2006, Lee Jeans ran an ad campaign in Australia tellingly dubbed “Lolita”. The campaign outraged a number of watchdog groups there, but it passed muster with the Advertising Standards Board despite being on “the brink of soft p-o-r-n”. The Board’s reasoning was pure rationalization.![]() Well, yes, but young women don’t so often loll around with their legs spread wide while giving fellatio to a lollipop and offering an appraising gaze to the viewer, unless they wish to suggest something more than merely how comfortable and stylish they feel in their jeans. ![]() In the same year (2006) as Lee’s “Lolita” campaign, a Turkish jeans company launched an advertising campaign that could serve as a practical guide to s-e-x-u-a-l positions. ![]() ![]() ![]() |










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